Judging by my testing, and more importantly my flatmate's "wow" when I plugged it in, it's a good-looking set. I also appreciated how the Ambient Experience means you can 'use' the TV even if you're not watching shows, as a way to stream music or show moody backdrops.

For those who are budget-conscious yet still desire a smart TV experience, this Insignia 32-inch Smart TV is an excellent choice this Black Friday. With its affordable price tag of $69.99—down from its original list price of $129.99—it provides gereat savings while delivering essential features that enhance everyday viewing pleasure.

Though actual Black Friday has passed on the calendar, almost all of the best Black Friday TV deals are still live as of Saturday, Nov. 30. The list below will be refreshed regularly throughout the weekend as it morphs into Cyber Monday, complete with a head's up when deals sell out — or when surprise new Cyber Week deals drop.