The 2024 Macy's Thanksgiving Day Parade set some viewership records over the holiday. The annual parade reigned in 31.3 million viewers across all platforms this year. That marks a 10% increase from viewership last year and stands as the biggest audience ever for the parade.

The Macy's Thanksgiving Day Parade telecast grabbed a record 31.3 million viewers across NBC's live telecast and Peacock's streaming replays.

The 98th annual Macy's Thanksgiving Parade wrapped up successfully amid the bad weather in New York City. Millions of spectators braved the rainy conditions to line the streets and enjoy the festivities.