NBC has announced record breaking viewing figures for the 2024 Macy's Thanksgiving Day Parade broadcast special.

The Macy’s Thanksgiving Day Parade drew its largest cross-platform audience on record Thursday.

NBC and Peacock are feeling thankful for the numbers that came in for The 98th Macy's Thanksgiving Day Parade and The 2024 ...

NBC’s broadcast of Thursday’s parade ranks as the most-watched entertainment program to air on linear TV in nearly five years ...

Sarah Maslin Nir has covered the annual event in New York City through freezing temperatures, gusting winds and always ...

Hoda Kotb celebrated her first Thanksgiving in her new suburban home with her family. This holiday marked her first ...