AMC Theatres Issues Strict Warning to Wicked Fans as Movie Opens: 'No Singing. No Wailing'
AMC wants Wicked fans to resist the urge to sing along when the movie hits theaters this weekend. Ahead of the new movie musical’s release on Friday, Nov. 22, the U.S.’ largest movie theater chain began playing a 30-second advisory featuring scenes from Wicked that re-emphasizes AMC’s trademark “silence is golden” reminder that plays before the start of every movie.